2019 Off-Road Expo | 5 Years In The Making

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The 2019 Off-Road Expo in Pomona, Ca.

This was our 5th year attending the Off-Road Expo and it made us reflect on just how far we’ve come as a company in such a short span. Five years ago we were just starting to make a name for ourselves and would be attending the Expo for the first time. We really didn’t know what we were in for building up to that first show, we were just eager to have our products seen and get our name out there.


The first year as an exhibitor at the expo was an eye opener. We didn’t bring any vehicles to showcase and were stuffed in a small booth in the back corner of the Expo. With only a few products and some merchandise to showcase it was quickly realized that we would need to step up our game if we ever wanted to be taken seriously.

We knew we wanted to be able to compete with the best in the industry, so every year we would take notes on where we were lacking and what we could do to improve the following year. With limited resources every decision had to be strategically made to grow the business at the rate that we did.

Partnering with other like-minded companies has been a huge benefit for our growth. It has always been important for us to connect with companies that share similar quality and standards.

Fast-forward to 2019 and we feel like we have finally achieved our goal of becoming a well-known and trusted name in the industry. We were able to secure a great location. Arriving two days early to setup, our booth had seven Dirt King built vehicles on display and twelve vehicles in total throughout the expo with various vendors.

Even though we exceeded our own expectations we have no intention of slowing down. Our goal will always be to improve and expand on every aspect of what we do.

Vendor Highlights

 

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